Articles by Casey Winters
Centralization Vs. Decentralization in Marketplaces and Scaling CompaniesCasey talks through how to structure teams, particularly in marketplaces that have a geography- or city-based approach.
Three Mistakes Integrating Growth and Design Teams and How to Address ThemCasey explains what can go wrong when the first designer joins an already-existing growth team. Watch out for making sure there is a decision-making balance between growth and design, design best practices are adaptive, and that the designer receives a thorough onboarding on what is growth.
Four Strategies to Win Big with Low Frequency MarketplacesCasey reviews four strategies for low frequency marketplaces: SEO, pricing low, insurance, and building a second, high-frequency product.
- Why Onboarding is the Most Crucial Part of Your Growth Strategy
Casey explains what is needed to define successful onboarding for your product: understanding your target frequency and your key action. He then provides 3 principles around how to provide value to users.
