Articles by Brian Balfour
How To Launch A Product or Feature To Maximize GrowthBrian uses Superhuman as a case study to detail a very counter-intuitive approach to product launches: don't launch too broadly, because broader audiences might care less about your value proposition and produce less word-of-mouth. Instead, launch to smaller, targeted audiences.
The Never Ending Road To Product Market FitBrian disagrees with one aspect of Marc's initial definition: that product / market fit is a singular milestone. Rather, product / market fit is a continuous process "for one reason - your market doesn’t sit still."
