Articles by Kevan Lee

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  Email Marketing’s 10 Most Important Questions, Answered

  Kevan Lee, Director of Marketing, Buffer

  Email Marketing
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  Buffer's Guide for Building Remote Teams

  Kevan Lee, Director of Marketing, Buffer

  Remote Working
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  The Complete, Actionable Guide to Marketing Personas

  Kevan Lee, Director of Marketing, Buffer

  Kevan provides a great overview of personas, including a simple definition, a template, and where to get data to create them.

  Personas
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  How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers

  Kevan Lee, Director of Marketing, Buffer

  Email Marketing
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  Why Transparency in Business Matters (and How to Get Started)

  Kevan Lee, Director of Marketing, Buffer

  Transparency