Articles by Ethan Zoubek
- Sales Strategy - The Importance of Objective Sales Stages
Ethan Zoubek, Chief Revenue Officer, Campaign Monitor
Ethan provides 2 reasons why providing clear sales stages is so important: 1) Managing to disciplined sales stages provides a predictable, repeatable system to apply to all deals so that things don’t get missed, which increases conversion. 2) Sales stages enable the business to have visibility into pending transactions so that the business can plan for necessary resources and spending.