Articles by Tomer Sharon
43 ways to find participants for researchThis article is a one-step shop for learning how to recruit interviewees (prospects or customers). The author solicited ideas and learnings from 23 product and research experts.
- Measuring user engagement
Tomer writes about how user engagement can reveal how much a product is meeting a human need and how much people are engaged in using it. Companies can measure user engagement by looking at the frequency, intensity, or depth of interaction between a user and a product, feature, or service over a given period. In measuring engagement, the HEART framework can be used as a guideline to choose and define appropriate metrics. It includes five dimensions: Happiness, Engagement, Adoption, Retention, and Task success. To measure engagement, businesses should avoid the mistake of only measuring overall engagement or reporting a total count. Instead, they should focus on identifying the core, most valuable, revenue-driving, or satisfaction-driving features and track their user engagement.
- Measuring User Retention
Tomer highlights the importance of accurately defining usage and the benefits of measuring retention, such as indicating product/market fit and analyzing user sub-populations. Common mistakes in retention measurement are discussed, including only focusing on churn and using inappropriate time frames. The article introduces three retention metrics: retention rate, upgrade rate, and mean time to churn. Tomer also recommends actionable steps to take based on retention data, such as identifying user values, understanding reasons for churn, and solving top churn reasons.
Measuring User AdoptionTomer explains how to measure user adoption using the Google HEART framework: • User adoption is defined as the act of beginning to use something new. • There are four types of user adoption: internal adoption, external adoption, adoption flags, and routine adoption. • Adoption rate, time-to-first key action, and percentage of users who performed key action for the first time are three adoption metrics that can be used to measure user adoption. • It's essential to avoid key mistakes in measuring adoption, such as only measuring overall adoption and confusing adoption with engagement.