Articles by Jake Knapp
The Three-Hour Brand SprintGoogle Ventures' Brand Sprint consists of six exercises. First, you think about your company’s motivation: 1. 20-Year Roadmap helps you think long-term. 2. What, How, Why reminds you why your company exists. Next, you add detail: 3. Top 3 Values makes your why more specific. 4. Top 3 Audiences helps you prioritize the target for your brand. Finally, you position your brand relative to others: 5. Personality Sliders defines the attitude and style of your brand. 6. Competitive Landscape compares your brand to other companies.