Articles by David Cummings
Growth-Stage Startups Should Have In-House RecruitersDavid covers 6 reasons for bringing recruiting in-house at growth stage startups.
- 6 Steps to Build a Culture of Accountability
The 6 steps David covers are: 1. Answer the "three basic questions" for every employee 2. Decide on 3-5 operational metrics with goals that each employee owns and reports on weekly 3. Review the employee’s work and metrics at a regular meeting 4. Provide a KPI Dashboard for each department 5. Analyze personal goals on a quarterly basis as part of the quarterly check-ins 6. Tie everything together with the "Simplified One Page Strategic Plan"
- Questions to Develop the Ideal Customer Profile
David provides 5 questions you can leverage to make an ideal customer profile, and provides an example of what the answers looked like at Pardot to make their ICP.
