Articles by David Brussin
- Annual Planning is Killing Your Growth – Try This Plan Instead
David Brussin, CEO & Co-Founder, Monetate
David describes a few problems with annual planning, such as how it discourages you from thinking about multi-year payoff and you fail to anticipate failure. David's solution is to build a three-year plan based on external benchmarks that involves a search for greatness, and to re-evaluate the plan every quarter.