Articles by Ben Thompson
Uber’s BundlesBen provides a case study on how Uber has pursued a bundling strategy for both consumers and drivers in order to compete with Lyft. He covers: • Uber’s Lyft Problem • Uber’s Competitive Context • Uber’s Consumer Bundle: Transportation-as-a-Service • Uber’s Driver Bundle: Uber Eats • Self-Driving Cars: A Bundle as the Way Forward
The Curse of CultureBen describes how company culture can change over time, even at large companies, using examples from Microsoft and Apple.
