Articles by Brian Chesky
- How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky
Brian Chesky, Co-founder, CEO, Airbnb
Early in Airbnb's history, Brian asked, what would it take to design something that you would literally tell every single person you’ve ever encountered about? From there he developed a framework for how to design an experience rated at 6, 7, 8, 9, 10, or even 11 stars, on a 1-5 scale.