Articles by David Sacks

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  Real-World Virality

  David Sacks, Co-Founder, Craft Ventures

  Virality

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  Tweetstorm: Define Your Category to Win the Category

  David Sacks, Co-Founder, Craft Ventures

  Category Creation

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  The Sharp Startup: When PayPal Found Product-Market Fit

  David Sacks, Co-Founder, Craft Ventures

  PayPal's path to product/market fit involved listening to customers until they found a niche with extreme product metrics. The PayPal team then focused all of their effort on that niche - servicing eBay sellers.

  Product/Market Fit

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  Freemium vs Free Trial: Which is Better for SaaS Startups?

  David Sacks, Co-Founder, Craft Ventures

  Freemium

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