Articles by Kelly Watkins
Product Marketing: A CharterKelly provides a high-level overview on guiding principles, team values, and job responsibilities for a product marketing team.
- Marketing Copywriting: A Guide
This comprehensive intro guide explains what is marketing copy, what makes it good or bad, and places where marketing copy appears (product blog posts, webpages, emails, and ads). It wraps up with a 2 tactical checklists for how to get started and how to write well.
