Articles by Kelly Watkins
Product Marketing: A CharterKelly provides a high-level overview on guiding principles, team values, and job responsibilities for a product marketing team.
- Marketing Copywriting: A Guide
Marketing copy is the words that explain a company's mission and products to their intended audience. Good marketing copy is conversational, tells a story, is clear and concise, and respects the reader's time. It focuses on how features can be useful to the reader rather than promoting the company. Different types of copy include product blog posts that explain new features in a story-like way, webpage copy that is skimmable and organized with headlines, marketing emails that get straight to the point, and ads that connect with people's feelings and show how products could improve their lives. When writing copy, channel the reader's perspective, establish the purpose, write a messy first draft, read it out loud, consider the courtesy of your words, and edit multiple times.