Articles by Shishir Mehrotra
Four Myths of BundlingShishir dives deep into how he changed his mind on the value of bundles by explaining how: 1) Bundling produces value for both consumers and providers by utilizing "CasualFans" 2) The fairest way to distribute revenue to providers in a bundle is by Marginal Churn Contribution, not Usage 3) For a Consumer to properly value a bundle, there must be a transparent (and reasonable) a-la-carte price for each of the products in the bundle 4) The best bundle is one that minimizes SuperFan overlap and maximizes CasualFan overlap
- Eigenquestions: The Art of Framing Problems
Shishir explains how to frame problems, and provides 3 techniques for expert framing: eigenquestions, diagramming, and leveraging your team's input.