Should You Do Competitive Analysis?
- Five Questions CEOs Struggle With
Dave covers the 5 questions he hears most from CEOs: 1. When do I next raise money? 2. Do I have the right team? 3. How can I better manage the board? 4. Should I worry about competitors? 5. Are we focused enough?
How to Do Competitive Analysis
- Real Competitive Analysis is About Learning to Love Your Competitor
Chris breaks down competitive analysis into 4 steps: four steps: 1. Talk to customers 2. Use the competition’s solutions 3. Read press about them, especially interviews 4. Synthesize their strategy
- How to Conduct a Competitive Analysis
Patrick takes a brand-centric perspective in his guide for how to perform a competitive analysis, which includes: • What to collect (including an Airtable template) • How to assess, including who are they talking to, what are their differentiators, and what does their brand believe • What can you infer about why the competitor made the decisions they made
Competitive Analysis for Design Teams
- Supercharge your products with a competitive audit
Ryan provides a how-to guide for performing a competitive design audit, which analyzes how a competitor uses nomenclature, UI strings, UX flows, and other content & design components.
Competitive Analysis for Marketing
- Structuring the Organization and Duties of Product Marketing and Competitive Analysis
Dave provides an outline on how to structure a competitive analysis team that reports to the CMO and is a peer to the Product Marketing team.