What You'll Learn
Intro to Content Marketing
- The Three Dimensions of Content Marketing Strategy for Startups
Tomasz provides a great intro to content marketing strategy by providing a framework with 3 dimensions: Customer Segments Customer Lifecycle Content Types
- The Compounding Returns of Content Marketing
Tomasz explains how to think about a content strategy that separates evergreen posts (those that confer timeless advice) versus temporal posts (those that comment on recent events).
Content Marketing Processes
- GitLab's Content Marketing Process
In their internal company handbook, GitLab covers content team responsibilities, how to request content and copy reviews, how content is produced, and how content strategy is set.
Advanced: Content Loops in B2C Products