Growth
Conversion Optimization
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Psych’d: A new user psychology framework for increasing funnel conversionDarius provides a framework for how to look at onboarding flows from a user's point of view. As they they go through each step, it either adds or subtracts emotional energy, and you can sum up the total by the time they get to a major conversion point such as a form.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their MindsMatt covers: • The Case For Starting With Finding Language/Market Fit • How To Find The Language That Picks The Lock (Or Why Nobody Wants Your “All-In-One Solution.”) 1. Uncover Their Goals, Struggles And Language 2. Next, Draft Some Headlines. 3. Validate Comprehension 4. Run This Quant Test
