Customer Acquisition Cost

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What is customer acquisition cost and why does it matter?
Brian Kotlyar, Director of Demand Generation, Intercom
Brian does a deep dive on what is customer acquisition cost, how to calculate it, and how to pair it with LTV.
How To (Actually) Calculate CAC
Brian Balfour, VP Growth, HubSpot
Startup Killer: the Cost of Customer Acquisition
David Skok, General Partner, Matrix Partners