Product Management

Customer Interviews

Researchers, product managers, designer, and others interview customers in order to understand their customers' needs and the contexts in which they're using or might use their product or service. One of the most common pieces of advice across these articles is that getting good at interviewing customers requires practice!
  • Introduction to Customer Interviews

  • How to Find Participants to Interview

  • How to Conduct Yourself

  • What to Ask

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  • Post-Interview Analysis & Communication

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