Freemium
Intro to Freemium
Free: How Today's Smartest Businesses Profit by Giving Something for NothingChris Anderson was one of the first business leaders to utilize and evangelize the freemium model. In this book from 2009, he covers topics such as what is freemium, how it applies to different industries, and how to get the economics of providing something for free to work.
When to Use Freemium
The Three Rules of FreemiumChristoph explains the pros and cons of the freemium model, and then provides three questions to drive whether to use it: 1) Does your paid plan have a gross margin of 80–90%? 2) Does your free plan attract the right audience? 3) Is your product inherently viral?
How to Implement Freemium
How to Monetize a Freemium BusinessMelissa and Abbie provide a detailed step-by-step guide to freemium monetization that covers: planning your model, user segmentation, campaign design, and how to test and iterate.
Scale-up Lessons: HubSpot's Journey from MQL to PQLKieran provides a terrific case study on how HubSpot implemented a freemium model.
