Growth Design
What is Growth Design?
Defining Growth Design: The Guide to the Role Most Startups are MissingAngel provides an end-to-end guide of growth design, covering what is growth design, how to hire growth designers, and how to structure and manage a growth design team.
How We Design on The Uber Growth TeamPaul provides over-arching principles for a growth design team: be data-driven, leverage a/b tests, work efficiently, move fast, and create emotional impact.
How Does Growth Design Work?
Practicing Growth DesignThis is a great first article for going through the skills involved with growth design, because Lex goes all of them: goal setting, prioritization, quantitative research, customer development, competitive research, validation methods (including experimentation), and follow through.
- 10 insights into user-centered growth design
Arlen's 10 insights provide a detailed playbook for how to executed growth design; largely focused on cross-functional collaboration, experimentation, and design operations.
How We Design for Growth At StravaPaolo digs into a specific aspect of growth design: the process behind experiments, from hypothesis design to graduating experiments.
Three Mistakes Integrating Growth and Design Teams and How to Address ThemCasey explains what can go wrong when the first designer joins an already-existing growth team. Watch out for making sure there is a decision-making balance between growth and design, design best practices are adaptive, and that the designer receives a thorough onboarding on what is growth.
