Design
Growth Design
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The Practica AI Coach helps you improve in Growth Design by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.What is Growth Design?
Growth Design is an approach to designing products or services that focuses on driving growth and User Engagement. It involves a deep understanding of user needs, data analysis, and experimentation to optimize the user experience and increase conversion rates. Growth Design is a holistic approach that considers all aspects of the user journey, from acquisition to retention.
Defining Growth Design: The Guide to the Role Most Startups are MissingAngel provides an end-to-end guide of growth design, covering what is growth design, how to hire growth designers, and how to structure and manage a growth design team.
How We Design on The Uber Growth TeamPaul provides over-arching principles for a growth design team: be data-driven, leverage a/b tests, work efficiently, move fast, and create emotional impact.
How Does Growth Design Work?
Growth Design works by applying a data-driven approach to design. It involves identifying user needs and pain points, creating hypotheses, and testing them through experiments. Growth Designers use a variety of tools and techniques, such as User Research, A B Testing, and Analytics, to optimize the user experience and drive growth. The goal is to create a product or service that users love and that drives business growth.
Practicing Growth DesignThis is a great first article for going through the skills involved with growth design, because Lex goes all of them: Goal Setting, prioritization, quantitative research, Customer Development, competitive research, validation methods (including experimentation), and follow through.- 10 insights into user-centered growth designArlen outlines 10 insights into user-centered growth design practices at Dropbox. Focusing on the user experience is important when running growth experiments. Some key practices include: getting involved early in the Design Process to advocate for users; keeping the whole user journey in mind when making changes; polishing successful experiments before shipping; avoiding experiments on atomic design elements; understanding the root cause of issues to design better solutions; incorporating successful ideas into the design system; avoiding dark patterns; and regularly attending team Design Reviews to stay informed and generate new ideas.
How We Design for Growth At StravaPaolo digs into a specific aspect of growth design: the process behind experiments, from hypothesis design to graduating experiments.
Three Mistakes Integrating Growth and Design Teams and How to Address ThemCasey explains what can go wrong when the first designer joins an already-existing growth team. Watch out for making sure there is a decision-making balance between growth and design, design best practices are adaptive, and that the designer receives a thorough onboarding on what is growth.
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