What is Growth Design?
- Defining Growth Design: The Guide to the Role Most Startups are Missing
Angel provides an end-to-end guide of growth design, covering what is growth design, how to hire growth designers, and how to structure and manage a growth design team.
How Does Growth Design Work?
- Practicing Growth Design
This is a great first article for going through the skills involved with growth design, because Lex goes all of them: goal setting, prioritization, quantitative research, customer development, competitive research, validation methods (including experimentation), and follow through.
- 10 insights into user-centered growth design
Arlen's 10 insights provide a detailed playbook for how to executed growth design; largely focused on cross-functional collaboration, experimentation, and design operations.
- Three Mistakes Integrating Growth and Design Teams and How to Address Them
Casey explains what can go wrong when the first designer joins an already-existing growth team. Watch out for making sure there is a decision-making balance between growth and design, design best practices are adaptive, and that the designer receives a thorough onboarding on what is growth.