What You'll Learn
- The Founder’s Guide to Hiring Your First Head of Marketing
Viviana explains how to think about which set of skills you need to hire: • Performance Marketing • Corporate Marketing • Product Marketing • Creative/Brand Marketing
- So You Think You’re Ready to Hire a Marketer? Read This First.
Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?