Hiring Marketers

Viviana Faga, CMO, Zenefits

Viviana explains how to think about which set of skills you need to hire: • Performance Marketing • Corporate Marketing • Product Marketing • Creative/Brand Marketing

Arielle Jackson, Marketer in Residence, First Round Capital

Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?

Martina Lauchengco, Operating Partner, Costanoa Ventures

Kipp Bodnar, CMO, HubSpot

Susan Su, Head of Portfolio & Growth/Marketing in Residence, Sound Ventures

Scott Tousley, Senior Team Lead, User Acquisition, HubSpot