Sales
Ideal Customer Profile
Curated Articles
How we curate
Unusual Guide to Defining your ICP and PersonasDakota covers: • What is an ICP? • Keeping Your ICP and Personas Distinct • Cross-Functional Benefits • Defining Your ICP and User and Buyer Personas • Changes Over Time
Questions to Develop the Ideal Customer ProfileDavid provides 5 questions you can leverage to make an ideal customer profile, and provides an example of what the answers looked like at Pardot to make their ICP.
Example: GitLab's Ideal Customer ProfileGitLab's ideal customer profile covers attributes of their two main categories: large, and mid market.
