- Unusual Guide to Defining your ICP and Personas
Dakota covers: • What is an ICP? • Keeping Your ICP and Personas Distinct • Cross-Functional Benefits • Defining Your ICP and User and Buyer Personas • Changes Over Time
- Questions to Develop the Ideal Customer Profile
David provides 5 questions you can leverage to make an ideal customer profile, and provides an example of what the answers looked like at Pardot to make their ICP.