Intro to Personas
How to Create Personas
Advanced Persona Techniques
- Kill Your Personas: How Persona Spectrums Champion Real User Needs
Margaret explains a shortcoming of personas - using "average" characteristics can exclude populations and behaviors. She then walks through a possible solution: persona spectrums.
- Personas Are Garbage (And So Are Many Other Things, Come to Think of It)
Merci argues that personas create too much of an abstraction from real customer behavior, and should therefore be used sparingly.
Persona Case Studies