What You'll Learn
Intro to Product Vision
How to Communicate a Product Vision
- A Surprisingly Simple Technique for a Rockstar Product Vision: The Ladder of Needs
Catherine provides a framework for formatting product visions, with case studies across WeightWatchers, Amazon, Rent the Runway, and Pinterest.
- Ep. 12: How Do You Craft and Communicate Product Vision?
In this podcast episode, Hope asks 5 different product leaders from companies like MyFitnessPal and BazaarVoice how they craft and communicate product visions.
- A Visual Framework for Product Vision
Daniel provides a comprehensive framework for capturing how your product vision impacts users, technology, capital, what's possible, and even society and the economy.
How Product Visions Are Used
Product Vision Examples
- We Don’t Sell Saddles Here
Stewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".