BestPracticer

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Rebranding

What You'll Learn

How to Rebrand
Managing the Launch of a Rebrand
Rebranding Case Studies

How to Rebrand
- A Guide to the Inevitable and Painful Process of Rebranding Your Company
  Morgan Norman, CMO, Copper
- The 8-Question Framework for Successful Rebrands
  Morgan Norman, CMO, Copper
Managing the Launch of a Rebrand
- Why People Will Hate Your Rebrand
  Ryan Donahue, VP, Global Design, Zendesk
Rebranding Case Studies
- Circling Ourselves: The Story Behind Asana’s Rebrand
  Micah Daigle, Designer, Asana
- Ironclad Has Rebranded and You’re the Reason Why
  Camellia Neri, Lead Brand Designer, Ironclad
- What I Learned From Rebranding a Company in 3 Months
  Shannel Wheeler, Senior Manager of Creative, Terminus

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