Intro to User Onboarding
- Why Onboarding is the Most Crucial Part of Your Growth Strategy
Casey explains what is needed to define successful onboarding for your product: understanding your target frequency and your key action. He then provides 3 principles around how to provide value to users.
- What SaaS Startups Miss in User Onboarding
Tomasz provides a nice intro to onboarding with a key premise: "the onboarding process must create some value for the user during that sign-up session, in order to keep the user coming back."
User Onboarding Frameworks
- Psych’d: A new user psychology framework for increasing funnel conversion
Darius provides a framework for how to look at onboarding flows from a user's point of view. As they they go through each step, it either adds or subtracts emotional energy, and you can sum up the total by the time they get to a major conversion point such as a form.
- Inside the 6 Hypotheses that Doubled Patreon’s Activation Success
Tal provides a framework for how to identify a North Star metric for onboarding that takes into account qualities of conversions, not just absolute conversion. He then provides six examples of how the team at Patreon were able to improve this metric.
User Onboarding Case Studies
- >50 User Onboarding Tear-down Presentations
Samuel provides an outsider’s perspective on more than 50 websites you’ve probably heard of, including Asana, Gmail, Meetup, and PayPal. Consuming some of these teardowns will get you up to speed quickly on accepted onboarding design patterns.
- Unifying Mobile Onboarding Experiences at Uber
Uber’s team learned that multi-step onboarding - asking for and validating info one step at a time - not only converted better, but also made experimentation and internationalization easier. The article also goes into the technical architecture behind their onboarding.