- Master the Art of Influence — Persuasion as a Skill and Habit
Tyler explains: * Understand How Our Brains Make Decisions * Harness Biases to Make Your Case: Availability, Anchoring, Representation, Coherence, & Framing * Tactics: Keep it simple, make your solution or plan vividly easy to visualize, ruin surprises on purpose
- Land your strategy by writing great pre-reads
Brad explains why a 2-page document, a "pre-read", has led to better product strategy review meetings than a slide deck. He then provides a process for how to write them, and 9 detailed best practice tips.