- Your Startup’s API Could be Its Disruptor
Tomasz provides a framework - a "balance of data trade" - for thinking through what to expose versus what to receive when designing an API to support a platform strategy.
- Supercharge your products with a competitive audit
Ryan provides a how-to guide for performing a competitive design audit, which analyzes how a competitor uses nomenclature, UI strings, UX flows, and other content & design components.
- How to Conduct a Competitive Analysis
Patrick takes a brand-centric perspective in his guide for how to perform a competitive analysis, which includes: * What to collect (including an Airtable template) * How to assess, including who are they talking to, what are their differentiators, and what does their brand believe * What can you infer about why the competitor made the decisions they made
- Structuring the Organization and Duties of Product Marketing and Competitive Analysis
Dave provides an outline on how to structure a competitive analysis team that reports to the CMO and is a peer to the Product Marketing team.
- 10 Ways to Build a Moat in SaaS
After previously believing it is hard to have a moat as a SaaS company, Jason now believes at least 10 types exist: 1. Brand 2. Data 3. Structured Data 4. Partners + Ecosystem 5. Integrations 6. Agencies and Implementation Partners 7. Long-Term Contracts 8. Using Massive Amounts of Capital To Play In Every Segment 9. “Most Enterprise” Vendor 10. No Contract At All
- M&A Ladder: Position Your Startup To Sell it For More
Elad goes through different ways acquirers value acquired companies, with valuation ranges as of 2011: 1. Team Hire ("acqui-hire") 2. Team Buy 3. Technology Buy 4. Business Asset 5. Strategic Asset