Product Management

A/B Testing

A/B testing (also called bucket testing or split-testing) is an evidence-based best practice for improving the performance of an application by running a controlled experiment with two variants (A and B). Typically one variant is the current version of the product (the control), and the other contains new changes being tested to see if they improve performance of a metric or set of metrics.
  • Intro to A/B Testing

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  • How To Conduct an A/B Test

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  • What NOT To Test

  • Communicating A/B Test Results

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  • A/B Test Case Studies

  • Technical Considerations of A/B Testing

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