- Influencer (Creator) Marketing Playbook
Nick worked with 2 co-writers and 10 editors to provide this long, in-depth playbook on influencer marketing, which covers: * Context on influencer marketing * How to 80/20: Starting with influencer marketing * YouTube and TikTok * Other ways to incentivize influencers * Tracking results * What a job well done looks like * Cheat sheet
- Principles of Effective Survey Design
In Stripe's comprehensive guide to survey design, Annie covers: * What makes a survey great * Key principles behind great surveys * Principle 1: People aren’t here for surveys. * Principle 2: Surveys are branded content. * Principle 3: Always define and decouple concepts in survey questions. * Principle 4: Undercut agreeability. * The understated role of online surveys
- ClassPass’ CMO on How and When to Invest in Product Marketing
Joanna provides a framework for how to decide when to build a product marketing team that includes looking at the size of your company and the complexity of your product portfolio.