Marketing
Skills
Influencer (Creator) Marketing PlaybookNick worked with 2 co-writers and 10 editors to provide this long, in-depth playbook on influencer marketing, which covers: • Context on influencer marketing • How to 80/20: Starting with influencer marketing • YouTube and TikTok • Other ways to incentivize influencers • Tracking results • What a job well done looks like • Cheat sheet
Principles of Effective Survey DesignIn Stripe's comprehensive guide to survey design, Annie covers: • What makes a survey great • Key principles behind great surveys • Principle 1: People aren’t here for surveys. • Principle 2: Surveys are branded content. • Principle 3: Always define and decouple concepts in survey questions. • Principle 4: Undercut agreeability. • The understated role of online surveys
How This 5X Founder Creates an Internal Culture With a “Crazy Focus” on StorytellingDavid covers: • Adapt your story to (asynchronous) film and focus on internal training • Great storytelling requires painful pruning and the sharp sting of an editor's pen • Lean on inversion and spotlight the hero's journey to create compelling stories • Brush up on your storytelling skills by looking for outside inspiration • Cultivate rituals that reinforce the story
How to organize your early-stage SaaS marketing organization• Start with this SaaS marketing org chart • Understanding and organizing all 20+ marketing roles • Hire pi-shaped marketers first
How Storytelling Can Bring Company Values To LifeRonica outlines how focusing on storytelling can help to communicate critical internal information like company values. She gives practical advice on how to do this in your organization.
ClassPass’ CMO on How and When to Invest in Product MarketingJoanna provides a framework for how to decide when to build a product marketing team that includes looking at the size of your company and the complexity of your product portfolio.
