Marketing

Nick Costelloe, Head of Content, Demand Curve

Nick worked with 2 co-writers and 10 editors to provide this long, in-depth playbook on influencer marketing, which covers: * Context on influencer marketing * How to 80/20: Starting with influencer marketing * YouTube and TikTok * Other ways to incentivize influencers * Tracking results * What a job well done looks like * Cheat sheet

Annie Steele, Head of Research, Stripe

In Stripe's comprehensive guide to survey design, Annie covers: * What makes a survey great * Key principles behind great surveys * Principle 1: People aren’t here for surveys. * Principle 2: Surveys are branded content. * Principle 3: Always define and decouple concepts in survey questions. * Principle 4: Undercut agreeability. * The understated role of online surveys

Gibson Biddle, Chief Product Officer, Chegg

Joanna Wiebe, Senior Web Writer, Intuit

Joanna Lord, CMO, ClassPass

Joanna provides a framework for how to decide when to build a product marketing team that includes looking at the size of your company and the complexity of your product portfolio.

Ed Burrows, Growth Marketing Manager, SoundCloud

Kevan Lee, Director of Marketing, Buffer

David Ly Khim, Growth & Partnerships, HubSpot

Brian de Luna, Data Scientist, Airbnb

Jeff Chang, Growth Tech Lead, Pinterest