Marketing
Skills
Influencer (Creator) Marketing PlaybookNick worked with 2 co-writers and 10 editors to provide this long, in-depth playbook on influencer marketing, which covers: • Context on influencer marketing • How to 80/20: Starting with influencer marketing • YouTube and TikTok • Other ways to incentivize influencers • Tracking results • What a job well done looks like • Cheat sheet
Principles of Effective Survey DesignIn Stripe's comprehensive guide to survey design, Annie covers: • What makes a survey great • Key principles behind great surveys • Principle 1: People aren’t here for surveys. • Principle 2: Surveys are branded content. • Principle 3: Always define and decouple concepts in survey questions. • Principle 4: Undercut agreeability. • The understated role of online surveys
How This 5X Founder Creates an Internal Culture With a “Crazy Focus” on StorytellingDavid covers: • Adapt your story to (asynchronous) film and focus on internal training • Great storytelling requires painful pruning and the sharp sting of an editor's pen • Lean on inversion and spotlight the hero's journey to create compelling stories • Brush up on your storytelling skills by looking for outside inspiration • Cultivate rituals that reinforce the story
How to organize your early-stage SaaS marketing organization• Start with this SaaS marketing org chart • Understanding and organizing all 20+ marketing roles • Hire pi-shaped marketers first
ClassPass’ CMO on How and When to Invest in Product MarketingJoanna provides a framework for how to decide when to build a product marketing team that includes looking at the size of your company and the complexity of your product portfolio.
