Customer Development

Eric Ries, CEO, Long-Term Stock Exchange

This article gives a high-level introduction to the customer development methodology and its five key tenets.

Tal Raviv, Senior Product Manager, Patreon

Tal explains how to research customer value in the form of a question, with a survey of 16 different investigation methods. He then provides 27 ways to test an idea.

Michael Sippey, VP Product, Medium

Michael provides a formula for how to interview customers that involves focusing on validating a problem.

Sachin Rekhi, CEO & Founder, Notejoy

Sachin provides a clearly defined approach for customer development designed to maximize signal from the interviews. It involves collecting context on problems after defining a problem space (including stack-racking pain points), gauging the reaction to value propositions, and testing un-aided reactions to a solution.

Giff Constable, CPO, Meetup

Giff's tips cover nearly every aspect of a customer development interview, including how to prepare, how to ask questions, how to respond, and how to follow up.

Giff Constable, CPO, Meetup

This is a book that fully explains many of the topics covered in Giff's blog post, above.

Steve Blank, , Stanford GSB

Steve provides a case study on a company that discovered a much cheaper way to deliver their solution to customers by talking to customers.