User Retention

Jeff Chang, Growth Tech Lead, Pinterest

For multiple-use / subscription products, Jeff describes why and how cohort retention can be more meaningful for PMF than NPS and other survey-based metrics.

Tomer Sharon, Head of User Research & Metrics, Goldman Sachs

Tomer explains: • Key mistakes in measuring retention • Three retention metrics to measure: retention rate, upgrade rate, and mean time to churn • Taking action on retention data

Lenny Rachitsky, Product Lead, Supply Growth, Airbnb

Lenny worked with Casey Winters to reach out to twenty of the most experienced growth practitioners and had them two questions: • What do you consider GOOD and GREAT user retention (at 6 months)? • What do you consider GOOD and GREAT net revenue retention (at 12 months)?

Dannie Chu, Head of Activation Engineering (Growth), Pinterest

Dannie breaks down improving retention into a process: • How understand your user retention by cohort • Learn from your retained users, using user research and behavioral data • Run multiple experiments to rapidly iterate and invest in leading indicators that correlate with long-term retention

Fareed Mosavat, Director of Product, Slack