Why Retention Matters
- The best metric for determining quantitative product market fit
For multiple-use / subscription products, Jeff describes why and how cohort retention can be more meaningful for PMF than NPS and other survey-based metrics.
How to Measure Retention and Set Benchmarks
- Measuring User Retention
Tomer explains: • Key mistakes in measuring retention • Three retention metrics to measure: retention rate, upgrade rate, and mean time to churn • Taking action on retention data
- What is good retention?
Lenny worked with Casey Winters to reach out to twenty of the most experienced growth practitioners and had them two questions: • What do you consider GOOD and GREAT user retention (at 6 months)? • What do you consider GOOD and GREAT net revenue retention (at 12 months)?
How to Improve Retention
- How to Systematically Improve your User Retention
Dannie breaks down improving retention into a process: • How understand your user retention by cohort • Learn from your retained users, using user research and behavioral data • Run multiple experiments to rapidly iterate and invest in leading indicators that correlate with long-term retention