Articles by Andrew Capland

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  Inside Growth at Wistia: The Process Behind Our A/B Tests

  Andrew Capland, Director of Growth, Wistia

  This article details the processes, documents, and tools that can be used to establish a culture of experimentation and A/B testing. It describes how to maintain a master ideas log, how to communicate an A/B testing roadmap, and how to log the details of a specific test.

  A/B Testing