Articles by Tal Raviv
That’s Not a HypothesisTal explains why hypothesis statements are important - "clear learnings come only from clear hypotheses." He then goes on to explain where they come from, how to add support to them, and how to use them as connections between problems and solutions.
- Inside the 6 Hypotheses that Doubled Patreon’s Activation Success
Tal provides a framework for how to identify a North Star metric for onboarding that takes into account qualities of conversions, not just absolute conversion. He then provides six examples of how the team at Patreon were able to improve this metric.
- [CHEAT SHEET] Making Valuable Things
Tal explains how to research customer value in the form of a question, with a survey of 16 different investigation methods. He then provides 27 ways to test an idea.
