Intro to Product Marketing
What You'll Learn
What is Product Marketing?
What a Product Marketer Does
- Defining product marketing — and how it helps build product
Raechal explains the 9 core functions of product marketing at Intercom: 1. Understanding customers 2. Competitor research 3. Problem statement and solution story 4. Beta testing 5. Product positioning 6. Product messaging 7. Product QA and the “Marketing Asset Milestone” 8. End to end user experience testing 9. Training teammates
- What does product marketing do at GitLab?
This handbook explains how Product Marketing fits into the broader strategic marketing function at GitLab. Click into "Product Marketing team" to learn how their team intersects and collaborates with other teams, what metrics they track, how they build use cases, and how they execute product releases and marketing launches.
How to Build A Product Marketing Team
- ClassPass’ CMO on How and When to Invest in Product Marketing
Joanna provides a framework for how to decide when to build a product marketing team that includes looking at the size of your company and the complexity of your product portfolio.